NIKE
2023 National Team Kits and Collections & Cosmic Unity 3 basketball sneaks.
I wrote that, and the rest you see here.
Nike's 2023 National Team Kits and Collections showcased a blend of cultural heritage, modern fashion, and cutting-edge performance innovation. Each team's kit design reflected unique elements of its country.
These kits were designed not just for the players but for fans, with collections spanning from lifestyle apparel to performance gear, emphasizing Nike's commitment to inclusivity and representation across the sport.
We created all the social assets for Nike's National Team Kits & Collections, as well as assets for Nike.com and the Nike App.
Nike Comic Unity 3+
A’ja Wilson
Nike partnered with WNBA star A'ja Wilson to release a special edition of the Cosmic Unity 3 sneaker on September 23, 2023. The sneaker highlights Wilson’s jersey number (#22) and includes the empowering message "If You Can See Her, You Can Be Her" embroidered along the midfoot. Designed for top performance, the Cosmic Unity 3 incorporates Nike’s Zoom Strobel technology to enhance comfort and responsiveness
The social and app copy is written in a tone emphasizing empowerment and performance, appealing to basketball enthusiasts and those inspired by A'ja Wilson’s achievements. The language highlights the sneaker’s cutting-edge design and strong connection to a trailblazing athlete, blending excitement, inspiration, and a focus on high-performance technology.
The product launch included digital assets for Nike.com, the Nike App, email, Instagram, Twitter, TikTok, and YouTube, featuring four different colorways—each with its own story, alongside A'ja's.
