More
There is always more work.
MetLife—Brand Voice
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Rit Dye—Web Copy
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PwC—Web Copy
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Vega—Brand Voice & UX
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Boon—Product Copy
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Keller Williams—Website Copy
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The Keller Williams Cloud is a digital platform that provides real estate agents with tools for managing their business more efficiently. It includes KW Command for organizing contacts and tracking leads, KW Connect for training and collaboration, and Kelle, a virtual assistant that helps with quick tasks and market insights. With built-in AI, marketing tools, and listing capabilities, the Keller Williams Cloud supports agents in streamlining their work so they can focus on building client relationships and growing their sales.
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I wrote the copy for the Keller Williams Cloud landing page to warmly welcome agents to the new suite of tools, encouraging them to explore its potential to elevate their business. The tone was crafted to feel supportive and motivating, inviting agents to take the next step in modernizing their workflow. By highlighting how the platform simplifies daily tasks and enhances lead generation and sales growth, the copy aimed to encourage agents to fully integrate these tools into their daily routines, showing them that embracing the Cloud could lead to greater efficiency and more client connections.




