Grovemade

The Grovemade website showcases a collection of high-quality, handcrafted desk accessories and home goods. The products have a mature, minimalist aesthetic, using premium materials like wood, leather, and metal, blending form and function seamlessly. 

 

I joined the company at the onset of a comprehensive rebrand and redesign, spearheading a complete overhaul of all copy to align with the evolved maturity of the product, its owners, and its customers. This initiative included crafting new, engaging product descriptions and elevating the journal's content strategy. We introduced a refined focus on design stories, insightful interviews with industry leaders, and in-depth behind-the-scenes features. Additionally, a new strategic approach for social media was implemented, enhancing coherence and elevating our overall communication style.

 

The tone of the copy is clean, polished, and thoughtful, reflecting the brand’s commitment to craftsmanship and attention to detail, while appealing to those who value refined, intentional design in their workspace and lifestyle.