Aparium Hotel Group

I worked with Aparium, a boutique hotel group based in Chicago, in a freelance capacity for about four years. During that time, I created a range of content, including newsletters, website copy, and tone of voice guidance for their properties across the country. My work culminated in my final project for Aparium: The St. Jane Hotel, a unique destination situated in the art deco masterpiece of the Carbide and Carbon Building.

 

In crafting copy for Aparium’s properties, I focused on conveying sophistication and warmth, reinforcing their ethos of community-centered spaces that celebrate local culture. The messaging consistently highlighted Aparium’s dedication to authenticity and connection, describing each hotel as a hub where guests feel a sense of belonging. With a polished yet approachable tone, the copy aimed to create a narrative around timeless, high-quality hospitality that respects and elevates the character of each locale.